on heaven and hell

at one of my part-time jobs (I have three with the pastorate), someone said “the stuff here is expensive as hell.”  I immediately thought, well, I don’t think hell is that expensive.  But then I began think about it – could it be that hell is in fact expensive?  I mean think about it.  Grace is free and so few people want it or respond properly to it, in fact, many are suspicious of it, and not a few openly despise it and or reject it.  Yet, how much does it cost a person if they deny the free grace of God and opt instead for hell?  It costs them their whole lives, everything, even their very existence. 

So, while this person didn’t mean it that way, perhaps they were spot on?  What say you?